Constituted in the year 1994 as Moja Shoes Pvt. Ltd, SSIPL has taken giant leaps of success to become what it is today… “THE BRAND HUB”. The marathon to achieve the ultimate goal started in 1995, when the SSIPL Group laid down its first footwear-manufacturing unit at Kundli, Haryana. In 1996, the group was the first in India to start footwear manufacturing for Nike. SSIPL was also instrumental in introducing the brand NIKE to India as an exclusive licensee in the year 1996. SSIPL ventured into organized retailing in the year 1998 by setting up the first exclusive Nike store at South Extension, New Delhi.
history This feat was followed by many more successful partnerships with key International brands in the Indian market such as Levi’s, Puma, Converse, Benetton, Lotto & Clarks. Consolidating further, the group has also launched its own footwear brands, namely Sierra, Cobblerz, Kiss Kriss, Shoe Tree & Mmojah. Armed with organized retailing expertise, the group has also established three categories of in-house “Concept Retail Stores”, viz., Value Station, Shoe Tree & Mmojah.
history Today, SSIPL is one of the leading specialty retailers of premium international sports and lifestyle brands in the country, with presence across retailing, designing, manufacturing and distribution of sports and lifestyle products in more than 80 cities with over 500 points of sale.